Interview: NvS - Talks Intimacy, Teddy Riley, and 'Who Is NvS' EP
She's already had Juno Award nominations and Best New Artist at the Canadian Radio Awards. Having recently released a song titled "Between My Thighs", she has sparked the interest of music enthusiasts and has started a buzz for herself online. "In a day where sex is the dominant message in pop culture, NvS steps outside the box to deliver a message of her own. The sensual songstress known for her bold character and hustler’s mentality acquaints a softer side to her Swaggaa Muzic, expressing a message of love".
Your standout track seems to be "Between My Thighs". However, it seems as though some people are interpreting the song differently. Can you give us a bit of insight on the track?
"Between My Thighs" is about intimacy. The type of intimacy that you experience once two people have opened up to learning about each other. Its a sweet, innocent, honest intimacy that happens when the layers have been peeled back and the notion of impressing is gone. When a woman can tell her lover/friend exactly how she feels and not feel like she'll be punished for being honest and vocal. When two people see each other for who they truly are, and continue to love and share each other. That's the intimacy I'm expressing in "between my thighs".
Talk to us a bit about "Peggy Pigtails" and how she plays a role in your debut project?
Peggy is my childlike self. Big imagination, fun, spontaneous. She's the creative genius when it comes to my concepts, melodies and writing. Through Peggy, I'm able to create without boundaries or limitations. So as a rule, I can not co-create on this project with anyone who doesn't share this kind of uninhibited energy. So I'm lucky to have the people that I have involved with this project.
"Naughty Nirv" is another split-personality that you used in your EP. Does this personality conflict with Peggy? and/or How do they come together?
I don't consider Naughty Nirv or Peggy to be sides to my "Split personality". They are intricately part of who I am, a part of my "whole self" so to speak. And we all have these different sides to ourselves. Hence most men having a love for video games they never give up. That's their inner child wanting to play.
Nirv is adult me. The one who gets to talk about the life shit I experience. Peggy gets to be the one that puts a creative twist on the concepts, making the music and concept fun. Peggy likes to celebrate, no matter what's happening in life. Nirv makes sure the message gets across.
You've garnered the interest of Bystorm Entertainment (Miguel, J Cole), Teddy Riley, and the production-duo Midi Mafia. How were you introduced to them and what were they most excited about when it came to your project?
Midi Mafia I've known for years. Call it the Canadian connection since Dirty Swift is a fellow Canuck from Ottawa, Ontario.
Teddy Riley was brought into the fold through Wayne Barrow, of Bystorm Entertainment.
Teddy and I hit it off from our first meet earlier this year. He's a kind hearted, super creative spirit. Not the typical producer with the shades on acting all brand new. I find that most people trying to be in this business are caught up in the "lifestyle" of what this business can provide. Whereas Teddy and I, and everyone around us are about the art of music, melody and messaging. We do music because we LOVE and want to share with the world the channeled vibrations we received from the Universe. Its very much a Spiritual process, an artform one must be in total surrender to realize.
Can you take us some of the struggles you went through when creating you debut EP?
*chuckles* Deciding which songs to use -- That was honestly where I was torn. I wanted to use more songs, but was told to hold back a few in case we decide to release a 2nd EP before the album.
Coming from Canada, what are some of the differences you see in the music when comparing it to US radio?
Radio in Canada is significantly different mainly because of the ethnic ratio of the population. Not enough Black Canadians to have more than a few "urban" radio stations. Which equates to less of an opportunity for our music to be heard.
How do you discover new music online?
To be totally honest, I don't. For me to hear new music, someone close to me had to recommend it. I try to stay away from hearing too much of the newnew... I don't find it too inspiring. However, I do know there are some really dope artists out there that aren't mainstream. So if a friend recommends, I make sure that I check it out.