Interview: J Rand -- The Talent You Need to Know About
We featured the pop-induced talent back in 2010 under his alias "J Randall", which is now simply J Rand. He first caught our eye with his "Spirit Of The Radio" music video that was featured in the Step Up 3 movie soundtrack. The track was then followed by a collaboration with Akon. Now fast-forward two years later, the talent has signed a deal with Interscope Records and progressed his image, and sound.
For your new music video "Up Against the Wall" you managed to garner over 190,000 views on youtube alone. speak to us a little about the vision behind the video, and why you decided to go with that song as a single..
I wanted the video to feel like my city, Miami is such a sexy exotic place from the woman to the night life. I've done so many records in pursuit of this album, but this record felt like night clubs and strip clubs would be vibing to it. As of now we made the right choice lol strippers are dancing to it, and woman are pushing men up against the wall all across the country.
You first came into the industry as J Randall back on 2010. Talk to us about what made you decide to change your name..
Yes I originally was J Randall, but I pretty much explained why i changed it to J Rand in my remix to Meek Mill's "Amen" and I quote "these critics act like I'm a newbie, I changed my name damn so you bitches wouldn't sue me" .... Yea had some legal issues with it that's all.
Your music was featured on "STEP UP 3D". How did you end up with that opportunity?
3 Step up 3d was put together by EClass from Poe Boy. Flo Rida always had lead singles off these albums so E played the record for them and they loved it. I Got to say it was wild shooting the video for this song because it was my first music video experience, and I felt famous.
The founders of "Hip-Hop since 1978" are the head of your label. For those who are not aware, they are responsible for discovering the likes of Kanye West, Lil Wayne, and Drake to name a few. How have you landed their interest?
The funny thing is I almost missed meeting Gee Roberson (Head of Hip Hop Since 1978 and Chairman of Geffen) in Miami. I gotta call from my manager Adam Kluger saying get to Miami in 30 and I was in west palm beach (hour away). I was freaking out because I had no idea who I was meeting. Luckily Gee was late and I got to meet him, and after meeting Adam said, "you know who that was?" I said, "no" .... Adam- "that's kanye's manager".
How do you discovery new music and new artist?
5 I discover new music like everyone else... Online, and radio. I recently got xm satellite so I feel super cool hearing shit nobody has heard yet.
Do you want to shout out any specific radio stations on XM that seem to have their programming on point?
I wanna shout out The Heat XM channel 47! They been showing me so much love, and I owe a lot of the buzz to them.
What specifically do you listen for in new talent or music?
The thing I listen for in a new artist coming out is lyrics number one. At this point there is so many talented rappers and singers, but if your story in your music is unique -- I'm hooked!
Before you decided to take your talents into the entertainment industry you were a wedding singer. Why did you decide to take this leap?
Well to answer that question is simple. I always wanted to take that leap! I did weddings and barmitzvahs to survive.