Watch List: Throw Yourself Into JAIN
Meet new RCA signee, JAIN -- a charismatic, imaginative artist who has created a distinctive name for herself in music that is seamlessly melding cultures together. While 24 year old JAIN hails from Paris, France, the singer spent much of her life living in different cities including Dubai, the Republic of Congo and Abu Dhabi. With some classic sounds of acoustic guitar, accented vocals and a reggae mood, JAIN's music is a fresh sound to any ear.
JAIN is set to release her debut album, ZANAKA, later this fall in the US.
Do you think your multifaceted French and Madagascan background, and your home-like connection to The Republic of the Congo, Abu Dhabi, and Dubai, affect your music in a conscious way? Are you specifically pulling from those backgrounds to make your sound or do you think it is a result of who you are?
I don’t think it’s really a conscious thing. When I write music, it’s very spontaneous. I’m not trying to control things; I’m just trying to let them go. I started music by doing drums and percussion in Dubai, so that’s the base of my music. The fact that I have traveled really helped me discover new sounds and new cultures. But I never think when I write music, "I am going to take this and that from there.” I don’t like to over-analyze.
I think it’s who I am. I build myself as a person by traveling around the Middle East, Africa and Europe. From 9 to 18 years old, I grew up listening to a lot of different music, from Congolese Rumba, Arabic music, French electro or Soul Music, giving me a kind of musical print.
Your music video for your popular song, “Come,” is interesting to say the least. What is some reasoning behind artistic direction for the video? Would you say your personal style was reflected in the video for “Come?
I attended art school back in Paris. After my graduation, I made the cover of my first EP, and it all started from there with this idea of multiplicity (multi-culturality, multi-influences, multi-instrumentist). So we really wanted to find this idea in the music video with some references of great Surrealist artists like Magritte and Breton.
("Come" scored over 28 million views and it's rising from there!)
Do you play any instruments? If yes, which?
I play a little guitar, piano, drums, derbuka, and MPC & drum machine.
Your sound is very unique (both vocally, lyrically and your surrounding instrumentals). How do you create your music with all of its complexities? Your creative process, so to speak.
Thank you! I make all my demos at home where I feel free to try everything I want, vocally or musically. Then I go to my producer’s studio, and we work together to sort out the ideas.
What are you most excited about in the release of your new EP in the US?
To travel again! When you travel a lot as a young person, you cannot stop (and don’t want to stop) when you grow up. So I really can’t wait to discover a new musical culture even European music is sometimes influenced by the US.
If we have one job, it's to put the next to shine on your radar... We aren't called that for nothing! JAIN's artistry is distinctly unique and forward thinking, making her someone you should without a doubt be paying attention to. What's more convincing than a solid live performance? After the positive feedback from "Come," JAIN sang the track at the 2016 French Grammy's, mesmerizing viewers with her likability and stage presence instantly.
Her North American tour is well on its way, beginning in LA and sweeping all the way to Montreal. Peep the dates below:
October 3rd @ School Night, Los Angeles.
October 4th @ The Hotel Cafe, Los Angeles.
October 12th @ Rough Trade NYC, Brooklyn.
October 13th @ Mercury Lounge, NYC.
October 14th @ Le National, Montreal.