Watch List: H.E.R. Is Reinventing Pop Marketing
Any artist that voluntarily chooses to hide their identity is trying to re-invent the wheel to a certain extent. The mysteriousness of H.E.R. only adds to the overall enjoyment of the music. H.E.R. VOL. 2 has been set a June 2nd release date.
This past week has seen not one, but two tracks from the singer. "Say It Again" represents a continuation from H.E.R. VOL. 1 in terms of carrying the laid-back R&B attitude. The first EP reached #1 on the iTunes R&B/Soul Albums charts so all she can do is hope that this will do the same.
Are you excited?