TIDAL: More Than Your Average Streaming Service
In an industry flooding with different ways to access music, it is seldom to find a platform that really takes things to a unique level - A platform that stands out, a platform that genuinely tailors their content towards the user’s experience and what music lovers around the globe would benefit from the most.. Well, look no further.
High-fidelity streaming service TIDAL presents TIDAL X: a unique user experience that allows exclusive access to live shows, meet & greets, backstage videos, BTS footage, and plenty more opportunities to connect with your favorite artists.
If you couldn’t make it to Philly, this year’s Made In America Festival (curated by Jay Z and Budweiser) was able to be streamed live on TIDAL’s platform, for both users AND non-users... for free. Acts like Beyonce, The Weekend, Bassnectar, A-Trak, & J. Cole took the stage this Labor Day weekend and because of TIDAL, this was able to be experienced from the comfort of your own home. As a gift to subscribers, TIDAL gave away 500 tickets to this year's event along with a VIP entrance. But that’s not all.
Upon swinging by the TIDAL tent, the team provided you with all the information you may need to get your account started. The tables were filled with free trial cards, towels, t-shirts, and draw-string bags. There was even a cooling station to relieve you of the hot, dusty festival atmosphere and a complimentary charging station.
The best part about this special Made In America experience is the three floor riser that TIDAL provided its devoted subscribers. Hovering off the ground, the platform gave users a clear, non-obstructed shot of the main stage.. And who doesn't want to see Beyonce without distraction?!
"We want to give our TIDAL members VIP treatment - something to make them feel special. We're really excited about giving our users a unique experience", says Jason Kpana, artist & label relations at TIDAL.
It all began with a vision to provide both artists and users with an exclusive streaming service. There are plenty of platforms that enable people to access their favorite tracks, but this has become monotonous and brings up issues regarding artist compensation and credibility. TIDAL aims to pay the highest percentage of royalties to musicians within the entirety of the music-streaming market, offering a range of subscriptions all payment-based. Of the two, you are provided with the option of Tidal Premium ($9.99, maximum quality AAC 320 kbps) and Tidal HiFi ($19.99, lossless CD quality - FLAC-based 16-Bit/44.1 kHz - the files are not compressed, so that you hear the music the way the artists intended).
The service was originally launched in 2014 by Swedish publishing company Aspiro. In early 2015, Jay Z acquired this company and relaunched TIDAL. The highly-talked about, infamous press conference to introduce the revamped service took place on March 30, 2015, with support from sixteen other artists who were all stakeholders in TIDAL. It was focused on being promoted as the first artist-owned streaming service, targeting musician compensation while also giving subscribers an exclusive experience.
"Throughout history, every movement began with a few individuals banding together with a shared vision – a vision to change the status quo."
TIDAL operates in 40 countries, with over 30 million tracks in the catalog and 75 million music videos available. Click here to learn more and start exploring this unique service yourself.