Stream + Album Review of Lorde's royaly addictive 'Pure Heroine'
A couple of months ago we introduced the upcoming artist that goes by the name Lorde, who went on to blew up through the release of her stunning "The Love Club" EP which spawned the singles "Tennis Court" and "Royals" which has since the number one spot on Billboard (knocking Miley Cyrus off her throne). The 16 year old New Zealand songstress is now gearing up to releasing her full-length debut album "Pure Heroine" on 30th September.
Since blowing up she has landed the frontpage cover on the latest issue of Billboard magazine and has been approached by artist like Katy Perry who offered her a prime opening spot on her upcoming world tour but she turned it down and stated : "I turn down a lot of things. I’m a bit picky with what I do and don’t do," "Um, yeah. I think she’s really talented; I just don’t think it was quite right for me. I have a pretty good gut instinct for stuff and if it feels right I'll do it." Lorde said during her interview on the New Zealand TV show 3rd Degree.
"Tennis Court" serves as the perfect introduction to the album as it finds her showcasing her amazing songwriting and also showcasing her sweet vocals which were little bit emotional detached throughout the song for her to able to express the tone of the song fully. Showcasing an artist willing to committed to her sound so her listeners feel the emotion behind the track and connect.
"400 Lux" A flawless track that features a very appealing production that allowed her to once again showcase what lyrical genius she is, as she manages to paints images with her words without trying too hard and her vocals blended beautifully with the production, creating a very intimated vibe with a strong-catchy hook.
"Royals" Her breakthrough hit that put her on the map, it follows up "400 Lux" so beautifully because the track shares the same appeal but this track finds her totally in her elements as she showcases alot of personality and the vocal arrangement is so flawless especially her harmonies during the pre-chorus and chorus, it`s so heavenly and soothing.
The lyrics are powerful as they speak about the sick obsession that the new generation has with diamonds,expensive mansions and gold teeth but she ain`t about that life, because she all about living reality and not getting caught up in that type of mindset : "And we'll never be royals, it don't run in our blood. That kind of luxe just ain't for us, we crave a different kind of buzz. Let me be your ruler, you can call me Queen Bee and baby I'll rule, let me live that fantasy."
"Ribs" A minimalistic track that features great elements of electronic music that creates a great foundation for her display a vulnerable side as she sings about discovering maturity, it`s very engaging and completely captivating and very relatable as most people have shared the same feelings of transforming from a child into an adult: "This dream isn't feeling sweet, we're reeling through the midnight streets and I've never felt more alone, it feels so scary getting old."
"Buzzcut Season" A upbeat-vibrant number with electro-pop elements within the production, if finds her laying down some pure vocals with sharp lyrics and a charming approach to it: "The men up on the news, they try to tell us all that we will lose but it's so easy in this blue, where everything is good. And I'll never go home again (Place the call, feel it start). Favorite friend and nothing's when nothing's true, I'd live in a hologram with you."
"Team": The intro sees her manipulating her voice before delivering some soaring vocals over a drum driven production, with a great infectious chorus. Just like "Royals" it finds her criticizing media and the music industry for always putting out a glamorous image of vain reality that this generation sadly feeds from: "Call all the ladies out, they're in their finery. A hundred jewels on throats, a hundred jewels between teeth. Now bring my boys in, their skin in craters like the moon, the moon we love like a brother, while he glows through the room. Dancin' around the lies we tell, dancing around big eyes as well..."
It`s honestly refreshing seeing a new artist with this type of mindset and understanding who they are as artist and what they want to express.
"Glory and Gore" Is a ode to violence which finds her channeling the same mindset that was displayed on the movie "Hunger Games" as Lorde declares, "We gladiate but I guess we're really fighting ourselves, roughing up our minds so we're ready when the kill time comes. Wide awake in bed, words in my brain, "Secretly you love this, do you even wanna go free?" Let me in the ring, I'll show you what that big word means." Her vocal delivery throughout this track is smoky and a little deeper to fit the tone of the emotion of the track.
"Still Sane": This track is so breath-taking as it finds her expressing so much honesty, when reflecting on her newfound fame and having to grow up fast in this music industry but embracing the process because unlike most artists she got a good head on her shoulders and is focused on her goals and leaving a great legacy of music: "All work and no play, never made me lose it. All business all day, keeps me up a level. All work and no play, keeps me on the new shit."
"White Teeth Teens" Is another drum-driven number that sees her talking about a tight clique of white teeth teens who portray this prefect image but they are far from perfect as they seem have no imperfections in the way they present themselves: "I'll let you in on something big, I am not a white teeth teen. I tried to join but never did, the way they are, the way they seem is something else, it's in the blood. Their molars blinking like the lights, in the underpass where we all sit and do nothing, and love it."
"A World Alone" The closing track is a charming mid-tempo that finds her boldly addressing the judgmental mindset that some people express towards other people but she is not feeding into it because life is way too short to waste on them: "Raise a glass, cause I'm not done saying it. They all wanna get rough, get away with it. Let 'em talk, cause we're dancing in this world alone.."
Overall: "Pure Heroine" is a masterpiece that embodies so much honesty, heart and maturity, laced up by a stunning vocal performance throughout and backed-up by great songwriting skills, that was very thought provoking and in-depth. And it`s amazing seeing someone who coming into this music industry and full aware of who they are and what type of message they want to share and feel no need to be something they are not to shine.