SoMo hits #1 on iTunes while selling out NYC album release show
The lights turn off and
almost simultaneously the screams begin. The audience knows... SoMo is about to hit the stage. Freshly exuberant from the release of his self-titled album and his debut at #1 on iTunes, SoMo gave an energetic and crowd-engaging performance at Highline Ballroom on April 8, 2014. His trademark is to take Hip Hop songs and create an R&B version of them. The crowd eats it up. Not only did the audience know his original music like “Hush” and “Fire” from his album and songs from his mixtape, “My Life” but it was obvious they were fans from day one as they knew the ins and outs of his remixes. With every change of song, the crowd was right there with him - even with the throwback 90’s R&B songs such as Ginuwine’s “Pony” and Usher’s “Nice and Slow.”
“My only goal in life is to make good music,” SoMo says to the crowd as he becomes emotional recalling all the work it took for him to get to where he is today and looking out at a packed room with fans that were lined up a couple blocks away and at all the support team that came to celebrate his recent success such as Republic Records and The Chamber Group. The 26-year old singer started out with covers and remixes on YouTube and quickly gained a following. He managed to gain a buzz and sell significantly with no label or management for his now Gold-certified single “Ride.”
The TX native was featured here before his signing, when he was amassing his YouTube “empire” and now, as he impresses both the mainstream market while managing to maintain an urban/ R&B edge. The new addition to UMG’s Republic Records will join new, upcoming talents such as Lorde, Adrian Marcel, and Ariana Grande. He is set to take the music industry by storm as Joseph Somers-Morales aka SoMo is unlike anyone we have seen before.