Pepsi Pulse Artist Spotlight teams with Nico & Vinz's Am I Wrong
Today, Pepsi announced a dynamic new platform in partnership with Complex Media that supports some of today's leading emerging artists, Pepsi Pulse Artist Spotlight. The initiative gives a carefully selected handful of breakout musicians the pivotal tools and resources they need to take their careers to the next level. Pepsi Pulse Artist Spotlight's inaugural release, a stylized yet highly personal video for "Am I Wrong," the globally renowned song by Norwegian artists Nico and Vinz, launches today.
"Through the Pepsi Pulse Artist Spotlight we're excited to leverage the global stage that only Pepsi can provide to help accelerate growth for a group of extremely talented emerging artists," said Javier Farfan, Senior Director, Culture and Music, Pepsi. "For the first time ever we're working with labels and artists from the ground up, and creating awesome, buzzworthy content that stays true to the artist's vision."
The first video from the Pepsi Pulse Artist Spotlight features Nico and Vinz, whose Top 5, multi-platinum single "Am I Wrong," is the most Shazamed song in the world. In the video, the artists are followed as they land in the US and hit the American music scene.
Nico and Vinz, artists with Warner Bros. Records, collaborated intensively with Pepsi and Complex to bring to life via video their introduction to the US market. The release includes footage of intimate studio recording sessions; the performers taking in NYC sights and engaging with their US fans; as well as a live stage performance.
Nico & Vinz said, "Being a part of the Pepsi campaign is truly inspiring. To be recognized by such a global brand at this stage of our careers, is a testament to what hard work and a vision can result in."