Music Video: Yum Yum FT Danilo Ray - Simple
Australian duo Yum Yum slipped ever so easily into our musical consciousness at the end of last year with their superbly soulful hip-hop, Delta Blues and dub inspired sound, singer Natalie Slade's maturely poised vocals, equal parts world-weary emotion and smoky richness, perfectly accompanied by the brooding swagger of producer Jayo's eclectically inspired instrumentals. Having released their 'Slade Meets Jayo' EP last year - and continuing to play shows around their hometown Sydney as they build a buzz on their local music scene - here they follow the release of their debut video, 'Just Friends', with new visuals for another track from the EP, which see Slade taking to the street to trade vocals with Danilo Ray over the rolling strut and accented horns of 'Simple'.
'Simple' is the track that sparked Yum Yum into existence. This exceptional track features Canadian rapper/multi-instrumentalist Danilo Ray and uses the sample of Little Milton's version of 'The Thrill Is Gone' originally written in 1951 by Roy Hawkins. Sydney based photographer, Priit Siimon came on board as their chosen filmographer, filming in the middle of Chinese New Year 2015 in Sydney's Chinatown. Coordinating the same scenario in Canada, Danilo filmed his bit in minus degree temperatures for their Chinese New Year, and the resulting contrast is visually enticing, with an array of colors rich in culture and vibrancy.
With producer Jayo using his self-refined production set-up to craft the instrumental, explaining that he built, 'everything into one box… 'Simple' is the first product from my new set up where I play the MPD with one hand, organ with the other and while doubling a drum break on the decks, I could catch the loop with a foot pedal', a USB containing the beat serendipitously made its way to Slade, who wrote the lyrics about how we as human beings tend to over complicate what could have been something simple, Jayo adding that while 'Natalie and I loved the track we thought it would sound fresh with a rap. Canadian rapper, Danilo Ray was hanging out jamming with my flat mate. I was so impressed with his mic skills that I asked him to do a verse...With gratitude, we want to thank Priit Simon for the extraordinary work on this video clip. Priit has an incredible eye for photo and film as well as a mad passion for hip hop and soul music...so with that, this is 'Simple'. Where it all began for us'.