Music Video: The Weeknd - Rolling Stone
The new black-and-white video portrays the mysterious R&B singer in a dimly lit room with a girl draped over his shoulders. Off his upcoming album Trilogy (due out November 13) The Weeknd sets the tone for the rest of what is to come off the project. On Friday he released a note to his fans explaining the video and also further addressed his new record deal with Universal Republic (see below). Trilogy will feature tracks off The Weeknd's three mixtapes he released in 2011 on his own XO label for free, as well as new and original tracks.
"Because I am a man of few words, I chose to make a viral video to show you how I felt and where I stand. I usually don’t like to ‘spoon feed’ my audience because I grew up idolizing story tellers who tell stories using symbolism, so it was in my nature to do the same. The 'Rolling Stone' video takes place in a dimly lit studio which represents the two worlds I have been stuck in. The gloomy side represents the mainstream world while the other side represents the underground. The girl holding on represents you. As the world slowly gets familiar with my face the more you will lose interest (hence the pieces of her clothing coming off at every shot). The camera lights symbolize the crossover, and when they begin to flash I look away from the underground. Even though I don’t want to, it is a step that I feel I must take to evolve as an artist."