Music Video: Mike Bauer - Sugar
Looking to 'create an old school Motown vibe with a modern twist' for the third installment of his 'Financial Aid' series, Los Angeles based singer/songwriter/multi-instrumentalist Mike Bauer sets a rueful mood with the organ accents and blues-tinged guitar licks of his single, 'Sugar', the smooth soul tone and falsetto hues of his voice offering a self-aware admission that he is unable to handle the vulnerability and commitment required to love, 'I'm selfish, well, can't you see, that I only want to be in love with me'.
Growing up in a musical household in Colorado, Bauer , at his sister's insistence, later moved to Los Angeles in 2005 where he focused on pursuing his music while earning a law degree. Recording his debut EP 'Financial Aid, Vol. 1' and appearing at SXSW in 2012, 2013 saw Bauer win the 2013 Hollywood Music and Media award for Best Male Vocal Performance for his song 'One Piece At a Time,' taken from his first full-length LP "Financial Aid, Vol. 2", with a Metaphase remix of his song 'New Home Team' featuring at the music festival Coachella, and Bauer was named as one of the Hot 100 Live Performers of 2013 by Music Connection Magazine. As well as releasing the single 'Sugar' and accompanying video, 2014 sees Bauer hard at work on the third installment of his 'Financial Aid' series.