Music Video: Mad Satta - The Makings Of You
When we came across Mad Satta's self-described 'forward-thinking new school soul' last year, we were sure that their eclectically creative blend of soul, jazz, reggae and more would see their distinctive brand of neo-soul take them places. While having continued to build their reputation on the East Coast live music scene, the band recently took another step on their musical journey by spending two weeks in Oakland, California in residency at the Zoo Labs 'creative incubator', which lead singer Joanna Teters describes as a 'state-of-the-art facility equipped with two industry-level recording studios, tons of top of the line gear and instruments...and most importantly, a staff of brilliant, lovely, relaxed, forward-thinking, funny and welcoming people that are dedicated to providing a fully funded, safe environment to musicians who are interested in innovating and experimenting with their approach to the (rapidly changing) music industry'.
Having won the Zoo Labs residency after a rigorous application process, Mad Satta spent two weeks learning about building a comprehensive and all-encompassing business plan to help take their music forward - including things such as ‘sonic branding’, ‘building engaging campaigns’, ‘team dynamics’ and ‘product/market fit’ - while also spending up to 10 hours at a time in studio working on new music.
Inspired and motivated by the confirmation and recognition of their musical talents, the band are now back on the East Coast as they look forward to the imminent release of their debut, Grammy Award-winning Prince Charles Alexander-produced, album, 'Comfort'. In anticipation, they have released their rendition of Curtis Mayfield's 'The Makings Of You', taken from the album, showcasing the band's effortlessly sophisticated and warmly inviting neo-soul sensibility as it guides the smokily emotive and passionately sultry vocal delivery of singer Joanna Teters.
You can catch this band on the rise at their series of album release shows, which includes their NYC release party at Joe's Pub on November 4th.