Music Video: LoLo - Year Round Summer Of Love
Coming straight at you with its hard-charging, confident strut and no-holds-barred swirl of urgently staccato piano, pounding drums and throat-shredding vocals, Tennessee native Lolo's (Lauren Pritchard) video for her song 'Year Round Summer Of Love' is a pugnaciously unapologetic assertion of her unashamed desires wrapped in a sonically percussive fist to the chest, with Lolo saying that, having moved back to L.A. from the U.K. to record, the song was 'inspired by, and mostly written, about the fact that I was finally in a place where the sun was shining all the time', telling The Line Of Best Fit that 'summer is when people get friskier...its definitely got a sexual tension'.
Lolo followed her musical dream to L.A. at 16, playing in a series of bands, later going on to find success on Broadway as the character Ilse in the Tony Award winning rock-musical 'Spring Awakening'. Subsequently moving to the U.K., she signed a record deal with Universal/Island, releasing the album 'Wasted In Jackson' in 2010, and this year, having featured on the Panic! At The Disco song 'Miss Jackson', she has been in the process of recording an album in L.A. with producer Mark Batson (Dr. Dre, Eminem, Alicia Keys).
fun fact: Close to 30,000 photos were used to shoot the video, but in the end only 1,350 made the final video for "Year Round Summer Of Love".
photo by christopher gabello