Music Video: James Vincent McMorrow - Cavalier
Irish singer/songwriter James Vincent McMorrow's video for his song 'Cavalier' captures the numbing ennui and dissolute mores of a lost generation, the protagonist searching for an elusive comfort in the meretricious allure of florescent lights and fleeting acquaintances, McMorrow's soaring falsetto yearningly vulnerable as the track builds through fluid keys, hand claps and emphatic horns, McMorrow saying of the vision of the video's director Aoife Mc Ardle, 'she heard something in it, the melody, the lyric, the rhythm, and this is what she created in response. I love it. It's dark in places, vivid and bright in others, it gives my song another dimension and aspect'.
McMorrow came to attention with his critically acclaimed 2011 album, 'Early in the Morning', and follow up EP 'We Don't Eat', which included his lauded version of 'Higher Love' (see below), his folk/rock stylings, breathy falsetto and haunting, enigmatic lyrics making for a compelling new presence on the music scene. Still in the formative process of discovering his artistic sensibility when the unexpected attention came his way, and having found early inspiration in female singer/songwriters, he more recently returned to other early influences from his self-taught musical education, N.E.R.D and Timbaland, as he looked to find direction for his 2014 album, 'Post Tropical', saying 'I wanted to give this record the feel and movement of the hip-hop records I loved'. Writing, producing and playing almost every instrument on the record, McMorrow says ''Post Tropical' evokes a style of music without you having a clue what it sounds like. It's warm and familiar, but there is something there that's maybe not quite what you think it is. I just wanted to make the most beautiful thing that I could imagine'.