Kevin Ross on Glade Commercial Shows Nation His Heartfelt Talents
Motown's Kevin Ross stepped into Glade's pop-up boutique store in NYC without any flare, or entourage. But the R&B singer/songwriter had every reason to celebrate as he is currently in the midst of a nationwide Glade campaign for the holiday season. The 30-second TV commercial is his personal rendition of "This Is My Wish" (free download) which hit a peak of #2 on the R&B singles chart (covered by Jordin Sparks last year). Fresh off from touring with Maxwell and Ne-Yo, Kevin finds himself performing an intimate setting for a handful of guests.
#FeelGlade was the theme of the night as scents filled the air including the one that inspired Kevin, Glade's Sparkling Spruce. Kevin explained to the crowd, "I base a lot of my creativity off of feeling... the Glade scent took me back to Christmas morning." There's no question as to why Kevin was the perfect choice to convey the nostalgic holiday memories by Glade. As he sat down to perform acoustic versions of his songs, the intimate showing of his raw vocals accompanied by a piano and guitar by David Rosenthal silenced the room - full of journalists, and even the host, Sway Calloway was beside himself. His effortless, but clearly passionate, singing fit the sentiment of the Glade winter collection. Shortly after his performance, Kevin Ross spoke with us about his memories of Motown, Ne-Yo, his work with David Foster, and more.
Glade was able to trigger a nostalgic moment for you. What are some nostalgic moments that you remember when you think of Motown?
Every spring [at my school] we did a Motown movie, and my sophomore year I was [finally] able to do Stevie Wonder. They give me the glasses, the outfit, and I start singing. At that moment, I knew what I wanted to do. I knew I liked being in front of the crowd. I liked the feeling of people listening and how I affected them, I could look into their eyes and see certain things shift. There was no better felling. Fast-forward to now, being signed to Motown Records it’s great for me because I've been doing this, as far as Motown music, and listening to it since I was young. It’s amazing, I feel like its destiny. God put me right here for a reason with the right people.
Helpful advice that Ne-Yo has given you..
Be yourself. Do what you do. He is always encouraging me to do that. He's been really supportive in my career, especially earlier on.
Love and healing is a major part of yours songwriting, talk to us about that..
I have an EP called “Dialogue In The Grey” it starts off dark because I’m trying to figure out who I am as a man, there’s certain experiences that have taken me through the project that illustrates me trying to figure it out. [My single] "Dream" is the light at the end of the tunnel. My LP coming out in 2015 will show a little more of awareness of who I am, I have a little bit more confidence in this project I’m not searching for anything. I feel like I know who I am, of course that changes because I’m still young and I’m still trying to figure it out. There will be songs on the project to let you guys know how I feel and what surrounds me, not just my personal view, but how I’m taking in everything that surrounds me. My single "Dream" comes out in January. I’m excited!
working with David Foster..
I meet David last year, when we worked on a record. He loved it! After we were done on that record he told me “I want you to listen to something”. He played a track without telling me who it was.. but I knew who it was -- Stevie Wonder, he’s my biggest inspiration. "What do you think about it?" David asked. I said, I think it’s dope, and he told me he wanted me to get on the record. I hop in the booth did my thing, it was so cool hearing me and Stevie on the same record, it may never come out but it’s the fact that he believe in me so much and was confidence in my ability to say we are going to try you on this record with Stevie, we feel like you can do it. Much love to David Foster.
One word to describe the glade opportunity..