James Arthur Joins Pepsi's 'The Sound Drop'
Pepsi formed The Sound Drop to highlight emerging talents and give them a spotlight to share their individual experiences in life. For the most recent instillation of the series, Pepsi went with British beam of light, James Arthur. On being selected, Arthur stated:
"I was really interested in being part of encouraging people to make music. I know firsthand how hard it is to get noticed, so I wanted to get involved and try to inspire people to involve their artistry, keep plugging away. That’s how I got to a place where I’m happy in my career, by expressing myself and trying to inspire others."
In the video James gets honest with his past and describes where he exactly drew his creative influences from.
What do you think?