EXCLUSIVE Interview: The Wildy Creative - B.o.B.
We caught up with the one and only Bobby Ray and his crew while they were in New Jersey performing for Ramapo College's Spring Concert. He's recently been nominated for three Billboard Awards that include "Top Rap Song" & "Top Digital Song". On top of that was also glad to receive praise from BET as he was declared as a part of the "Ones To Watch"! With the success of his debut album, "The Adventures of Bobby Ray", he's ready to move forward with his second project which is still heavily under wraps. It's anticipated that his sophomore album will be released either late in 2011, or early 2012.
While you were at the Southwest music festival you recently announced that you are unleashing your second album. You exact quote was "I think that people will definitely be surprised at the music they hear on the second album." Is it because you’ve grown musically?
I feel like my sound is ever changing, ever evolving, ever morphing, meta morphing! But seriously, I feel like it's more refined. I feel like I know what I want to do. It's difficult because when you're trying to create a new sound you don't want to get caught up in just trying to experiment. You'll get lost in it! I feel like people will enjoy it anyway. I feel like I'm capturing the element of the mixtape and the album.
You've already worked with Dr. Luke, The Smeezingtons, Jim Jonsin, Alex Da Kid. Will you be working with different people on this album?
Well, I'm working on this guy called Bob.. another guy called "B-O-B", and Bobby Ray. *laughter*
You broke musical barriers when you released "Nothing On You", which featured singer/songwriter Bruno Mars. A few months later you partnered up with another amazing vocalist, Jessie J, for her debut single “Price Tag”. Who is the next rising artist that you are keeping an eye out for and why?
I've been hearing a lot about Tinie Temphah. I've been meaning to work with him for a while now. I'm kind of embarrassed I haven't already! I think it's really important for American artists to really start embrace the rest of the world and not be so enclosed in America. There's so much more you can learn musically by just going on twitter -- or just going on google! Just google the number one song in Japan. Google the number one song in Asia, or South America! You would be surprised that you never seen or heard of that song in the states.
Any other artists that you have an eye on?
Well for example -- not even an artist -- in Australia there's something called a Melbourne Shuffle. It's a whole sound, dance, and different type of groove to it. Most people in the states never heard of it! But it's a movement! It's crazy! And that's just one example..I'm not going to say all the secret spots! *laughs*
In a past interview you declared "Letters from Vietnam" as one of your favorite tracks off your debut album. What is it about this track that makes it your favorite?
At the time, I felt as though "Letters from Vietnam" was a very intimate song for me since I made it from scratch. There were no other producers on the song except me and my band. We just came up with song in my basement. But now my favorite song off the album right now is probably "Don't Let Me Fall" or "Pass My Shades". One of the two. I just have this real affinity for shades. I can't really explain it.
What's your favorite pair of shades?
My favorite brand of shades are Bobby Ray Bans.. you can purchase them on bobatl.com.