Ego Ella May's 'Zero' EP Adds Up To Something Kind Of Wonderful
In the quick turnover world spawned by the tidal wave of music on internet, the notion of 'out of sight, out of mind' can no doubt engender a sense of anxiety in the mind of all but the most assured of artists; the perceived need to stay 'visible' in the hopes of staying relevant surely places the added pressure of potentially compromising artistic integrity for the sake of providing timely content. Standing on deeply felt principle in opposition to this insidious notion, U.K. singer/songwriter/producer Ego Ella May provides a standout example of a 'no compromises' policy when it comes to the integrity with which she crafts her addictively engaging brand of future/neo-soul.
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Explaining her mindset in light of her just released 'Zero' EP, she says 'as an artist who is heavily involved in the creation of my own music, I have always strived for my songs to move you, teach you, and reach you, but, of course, these things take time - a lot of trial and error. I would rather release quality over quantity music, and over saturating you all with mediocre songs that I'm not really feeling just to stay relevant and in the spotlight is not the route I wanna go down...there are some songs I have worked on which I love so dearly but know aren't quite right for what I wanna do with my main project, so instead of being selfish and keeping them for my ears only, I am releasing 'ZERO' a 3 track EP (or THE PRE-PROJECT if you will) to keep you satisfied'.
Safe to say, when talking of MOBO, MTV and BBC Radio 1 and 1Xtra endorsed May, satisfaction is guaranteed when it comes to the supremely sophisticated polish of the 'Zero' EP, an absorbingly seductive collection of three songs that charm at first listen with their jazzy, neo-soul and electronica-infused maturity and consciousness-soothing allure; from the jazz-hued, piano-and-bass musings and breathy harmonies of 'Bull (Intro)''s questioning of societal stereotypes to the lush, dreamy haze-n-harmonies of 'How Far''s confused desire, and 'Tea & Sympathy''s thick bass groove, crisp snare and gently swelling synths, the three tracks are headlined by the jazzy articulations and sultry hush of May's euphoniously mesmerizing voice as she gives the listener a soulful, cerebrally stimulating glimpse into the considerably mature insight that she has into the complexities of her own emotions. If 'Zero' is the entrée to her main project, then it is a safe bet that listeners will be lining up for the main course later in the year.
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